All of that was to change with the Reformation. Pomp and ritual were frowned upon. The preacher became the embodiment of entertainment. Itinerant preachers were popular because they were known for their powerful rhetoric (and advance PR).
Hellfire and damnation was, if not a deterrent to sin, a sanctioned entertainment. Tent revivals were popular with singing and clapping.
Then came Aimee Semple McPherson and her showmanship.
The crowd cheers as the announcer reveals he's fine, just before the chute opens with another cowboy atop a menacing bull.
But this isn't a typical rodeo. It's an outreach ministry of the Cowboy Church of Ellis County, which has grown from about 300 to 2,200 members since it began nearly nine years ago. The church about 30 miles south of Dallas now bills itself as the world's largest cowboy church.
What's the difference between entertainment and religion?
Just a thought.